It has never been easier to take measurements, thanks to this tape measure by Prym Ergonomics. The purple housing has a flat, stable underside, allowing for very precise measurements, since the tape stays close to the fabric while measuring. The lock button prevents the tape measure from accidentally reeling back while in use. Thanks to its clever design, this tape measure was awarded the international design Red Dot Award in 2012. The tape measure is available in two versions: with either the metric scale (150cm) or with both the metric scale and the inch system (150cm-60in).